Brian Solis is Principal Analyst and futurist at Altimeter, a Prophet Company, a keynote speaker and best-selling author. Brian studies disruptive technology and its impact on business and society. In his reports, articles and books, he humanizes technology and its impact on business and society to help executives gain new perspectives and insights. Brian’s research explores digital transformation, customer experience and culture 2.0 and “the future of” industries, trends and behavior.
His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere. www.xthebook.com.
His previous best-sellers include…
What’s the Future of Business (WTF), which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.
The End of Business as Usual explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them.
Engage! is regarded as the industry reference guide for businesses to market, sell and service in the social web.