Schedule

Camp Itinerary

After you attend Advocamp, you’ll never want to sit through another boring conference session or painful panel discussion again. Over three days, campers will be treated to hands-on workshops, inspiring keynotes, peer-to-peer discussions at the campfires, and 40+ action-packed AMP Talks across four tracks. Don’t forget to stay hydrated during the welcome reception and Advocamp After Dark party.

7:30-8:30AM

Registration & breakfast

-Exhibit Hall-

Join us for breakfast in the Exhibit Hall and start the day off right.

Keith Ferrazzi

8:45-9:00AM

Opening Keynote

Keith Ferrazzi

BEST-SELLING AUTHOR & ENTREPRENEUR

-Main Auditorium-

Improving The Customer Experience By Transforming Managers Into Trusted Advisors

Best-selling author and entrepreneur Keith Ferrazzi will share the keys to making real, 1:1 connections with your customers—and inspiring long-term loyalty as a result.

Mark Organ

9:00-9:30AM

Keynote

Mark Organ

FOUNDER & CEO, Influitive

-Main Auditorium-

How To Transform Your Life and Your Business Through Advocacy

Mark Organ, CEO and Founder of Influitive, will discuss the power advocacy can have in our lives when we understand how to create the ultimate advocate experience. (Hint: it’s about giving more than getting.)

Dan Ariely

9:30-10:00AM

Keynote

Dan Ariely

DUKE UNIVERSITY PROFESSOR, AUTHOR & 3X TED SPEAKER

-Main Auditorium-

The Behavioural Economics Behind Advocacy

Author and three-time TED speaker Dan Ariely will use his background in behavioral economics to explain the surprising ways brands can influence their customers.

10:00-10:30AM

Networking Break & Campfires

-Exhibit Hall-

Gather ‘round the campfires to swap stories and strategies in small, targeted group conversations with your fellow campers. We’ll provide the marshmallows.

Joseph Jaffe

10:30-11:00AM

Keynote

Joseph Jaffe

MARKETING CONSULTANT, FOUNDER & CEO

-Main Auditorium-

Using Your Brand To Create An Army Of Zealots

Marketing thought leader and CEO/Co-Founder of Evol8tion Joseph Jaffe will break down how to shift your brand's focus from acquisition to retention—and create an army of zealots in the process.

Bill Macaitis

11:00-11:18AM

AMP Talk

Bill Macaitis

CMO, Slack

-Main Auditorium-

Fueling Hyper-Growth Through Experience Driven GTM

Learn some of the go-to-market strategies that helped Slack become the fastest growing business application in history. Bill discusses the implications of having the three customer facing teams (sales, marketing, support) under one banner and the metrics and strategies that helped drive hyper-growth.

11:18-11:36AM

AMP Talk

Jill Rowley

KEYNOTE SPEAKER & SOCIAL SELLING EVANGELIST

-Main Auditorium-

What Do B2B Buyers Really Want? It’s Not What You’re Selling

Learn actionable advice and proven best practices for developing and mobilizing advocates in short, high-impact sessions by practitioners and leaders.

Laura Ramos

11:36AM-11:54PM

AMP Talk

Laura Ramos

VICE PRESIDENT, PRINCIPAL ANALYST, Forrester Research

-Main Auditorium-

Why Advocates Are Your Best Competitive Advantage In The Digital Age

Welcome to the Age of The Customer, a 20-year business cycle in which the most successful brands and companies reinvent themselves to systematically understand and serve increasingly powerful customers -- and turn them into advocates. Laura Ramos explains why only those firms that dedicate budget, time, and resources turning customer goodwill into action will survive -- and how advocate marketing creates the customer-obsessed strategies and activity that make you thrive.

11:54-12:54PM

Lunch / Campfires

-Exhibit Hall-

Join us for lunch and campfire networking breaks in the Main Hall. Gather ‘round the campfires to swap stories and strategies in small, targeted group conversations with your fellow campers. We’ll provide the marshmallows.

1:00 – 1:18PM

Amp Talks

Track One: Identify & Mobilize Advocates

Bryan Kramer

Create An Army Of Influencers For Your Business

Bryan Kramer, Best-selling author, TED speaker and CEO

Track Two: The Customer Experience

The Truth Behind CX: Be Analytical & Human At The Same Time

MICHAEL CALLAHAN, DIRECTOR OF GLOBAL CUSTOMER EXPERIENCE AT BLUEPRINT CONSULTING

Track Three: Content & Advocacy

Seth Lieberman

Use Resonant Content To Connect With Your Customers

Seth Lieberman, CEO, SnapApp

Track Four: Operationalize Advocacy

Rahul Raj

David vs. Goliath: Advocacy & Authenticity As A Competitive Advantage

Rahul Raj
VP Marketing & E-Commerce, ecobee

1:18 – 1:36PM

Amp Talks

Track One: Identify & Mobilize Advocates

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Identify & Create Advocates Through Mutuality

Kare Anderson, CONNECTIVE BEHAVIOR SPEAKER

Track Two: The Customer Experience

The Customer Experience Is Everyone's Business

Kim Ellis, Director of Customer Connect, BMC Software

Track Three: Content & Advocacy

The New Demand Imperative: Customer-Created Content

Bob Peterson, Research Director at SiriusDecisions

Track Four: Operationalize Advocacy

ErinHall

What A Strong Culture Really Means For Long-Lasting Success

Erin Hall, Director of Marketing & Communications at Classy

1:36 – 1:54PM

Amp Talks

Track One: Identify & Mobilize Advocates

Maria Pergolino

Create Advocates Through Surprise & Delight

Maria Pergolino, SVP Marketing at Apttus

Track Two: The Customer Experience

Brian Wong

Find The Right Customer & Advocate Moments That Fit Your Brand

Brian Wong, Founder & CEO, Kiip

Track Three: Content & Advocacy

Boost Customer Advocacy & NPS With Creative Video Content

Tyler Lessard, CMO at Vidyard

Track Four: Operationalize Advocacy

Bo Bandy

Advocate Marketing Master Class

Bo Bandy, Director of Marketing, ReadyTalk

1:54 – 2:12PM

Amp Talks

Track One: Identify & Mobilize Advocates

Unleash Your Silent Majority: Turn Employees Into Advocates

Pavey Purewal, ‎Chief Marketing Officer, Dynamic Signal

Track Two: The Customer Experience

Why Customer Stories Make Brand Promises Real

Robin Hamilton, ‎Managing Director at inEvidence

Track Three: Content & Advocacy

Advocacy Is Your New Content Marketing Strategy

Francesca Krihely, SENIOR MANAGER, CONTENT MARKETING AT MONGODB

Track Four: Operationalize Advocacy

What Everyone Needs To Know About Building An Advocate Marketing Program

Liz Pedro, Marketing Director at Mitel

2:12-2:53PM

Networking Break & Campfires

-Exhibit Hall-

Gather ‘round the campfires to swap stories and strategies in small, targeted group conversations with your fellow campers. We’ll provide the marshmallows.

2:53 – 3:11PM

Amp Talks

Track Five: Customer & Partner Success

Make Customer Success The Foundation Of Your Business

Lincoln Murphy, CUSTOMER SUCCESS EVANGELIST, GAINSIGHT

Track Six: The Value Of Advocacy

The Value of Values: How To Mobilize The Right Advocates

Jason Seeba, Chief Marketing Technologist, Bloomreach

Track Seven: Sales & Advocacy

Jon Miller

Fishing With All Spears: Account-Based Marketing & Advocacy

Jon Miller, Co-founder & CEO, Engagio

Track Eight: Advocate Communities

Chris Fralic

How First Round Capital Created A Community From Its Portfolio Advocates

Chris Fralic, Managing Partner, First Round Capital

3:11 – 3:29PM

Amp Talks

Track Five: Customer & Partner Success

Making It Personal: Create Meaningful, Win-Win Relationships With Advocacy

Lindsay Faria, SENIOR PARTNER MARKETING MANAGER, INTRONIS

Track Six: The Value Of Advocacy

Faith & Forensics in B2B Marketing: Selling the Value of Advocacy to the C-Suite

Jim Williams, VP of Marketing, Influitive

Track Seven: Sales & Advocacy

From Research To Results: Use Buyer Personas To Drive Engagement

MARK EMOND, FOUNDER & PRESIDENT, DEMAND SPRING and Mary-Leslie Davis, Director of Field Marketing & Customer Engagement at Staples Advantage

Track Eight: Advocate Communities

Chris Peltz

Build An Army Of Advocates: Tips To Recruit & Grow Your Community

Chris Peltz, Customer Success Operations Manager, HPE Software

3:29 – 3:45PM

Amp Talks

Track Five: Customer & Partner Success

How & Why Marketers Become Besties With Their CS Team

Steve Bernstein, CEO and Founder, Waypoint Group

Track Six: The Value Of Advocacy

How To Sell Customer Marketing To Your Board

GENEVIEVE GUERETTE, DIRECTOR OF CUSTOMER MARKETING AT CLARIZEN

Track Seven: Sales & Advocacy

The Power Of Sales Reps: Creating Advocates, Not Deals

Emmanuelle Skala, VP of Sales, Influitive

Track Eight: Advocate Communities

How To Tie Your Advocacy Program To Retention Rate

Danielle Camara & Katie Pope, Marketo

3:45-4:30PM

Networking Break & Campfires

-Exhibit Hall-

Gather ‘round the campfires to swap stories and strategies in small, targeted group conversations with your fellow campers. We’ll provide the marshmallows.

4:30-5:00PM

Tug 'O War

-Main Auditorium-

Whose side are you on? You'll be on the edge of your seat during this heated debate. Featuring Laura Ramos, Lincoln Murphy, Jill Rowley, Tracy Eiler and Mark Fidelman.

8:30PM-12:00AM

Advocamp After Dark Party

-Terra Gallery-

Celebrate a successful day of learning, sharing and networking at the hottest party in town. Remember: Stay hydrated and, whatever you do, don’t feed the bears!

Advocamp Activities

Keynotes

Get inspired by innovative thought leaders who challenge the status quo with their unique perspectives on and predictions for the future of business.

Amp Talks

Learn actionable advice and proven best practices for developing and mobilizing advocates in short, high-impact sessions by practitioners and leaders.

Networking & Campfires

Gather ‘round the campfires to swap stories and strategies in small, targeted group conversations with your fellow campers. We’ll provide the marshmallows.

Users’ Workshops

Participate in a number of in-depth strategy and technology workshops to build the skills you need to have a real impact on the customer experience at your organization.

Certification

Join an elite group of advocacy professionals and showcase your expertise by completing Advocate Marketing and AdvocateHub Certification.

Advocamp After Dark

Celebrate a successful day of learning, sharing and networking at the hottest party in town. Remember: Stay hydrated and, whatever you do, don’t feed the bears!

jayJay Baer

Business Strategist

LinkedIn

Jay Baer is a renowned business strategist, keynote speaker and the New York Times best­selling author of four books who travels the world helping business people get and keep more customers. Jay has advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives. The creator of five multi­million dollar companies, is also an active venture capitalist and technology advisor, as well as an avid tequila collector.

Joseph Jaffe

Marketing Consultant

LinkedIn

Jay Baer is a renowned business strategist, keynote speaker and the New York Times best­selling author of four books who travels the world helping business people get and keep more customers. Jay has advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives. The creator of five multi­million dollar companies, is also an active venture capitalist and technology advisor, as well as an avid tequila collector.