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Advocate marketing software company Influitive recognizes that today’s B2B buyers are tuning out traditional marketing messages. Instead, buyers are turning to their peers to make purchasing decisions. Influitive’s AdvocateHub platform helps marketers capture the enthusiasm of their best customers, followers and evangelists, and turn it into measurable marketing and sales results.

From social media reviews and customer referrals to case studies and references, passionate advocates can support all stages of the buying cycle. Influitive’s customers include some of the most successful and fastest-growing firms in the world like Acquia, Atlassian, DocuSign, HireVue, Hootsuite, HP Software, Marketo and Oracle.